unlock the potential of Kenya’s poultry industry with value-added products. Explore opportunities, market trends, and sustainable practices for a thriving poultry business in kenya

What are the value-added poultry products?

Value-added products, including aluminum flakes, pancakes, egg pancakes, egg pizza, egg pancakes, spring rolls, egg strips, egg waffles, egg soufflé, egg cutlet, pickled and marinated eggs,, and assessment of their shelf life.

More than half a dozen poultry processing methods developed in this regard have been commercialized. Processes are also optimized for using low-value carcass components such as skin, gizzard, heart, liver,, and wings as value-added meat products. Develop functional foods based on poultry meat.

. Evaluate the comparative effectiveness of selected flexible packaging materials as alternatives to conventional rigid containers and modified atmosphere packaging in extending the shelf life of convenient poultry products.

How can I start a poultry business in Kenya?

Business opportunities include money, land, and equipment. On the one hand, you must be equipped with heating devices to keep the chicks warm. The other necessary piece of equipment is to make sure you have capital, land,, and equipment. Next, ensure your poultry egg business has egg trays, cages, coops, incubators, waste disposal systems, perches, feeders, waterers, nest boxes, pens,, and an efficient lighting system. Additional information for use:

Large or Small-Scale Poultry Farming: Before starting poultry farming, you must determine how much poultry you want to raise. You must decide if they’re going to participate in a large-scale project or small-scale poultry farming

Choose the type of poultry farming you want to participate in and decide if you wish to practice layer or broiler farming. Laying hens are poultry raised for their eggs, while broilers are raised for meat. Also, choose the right chicken breed based on your selected poultry farm.

Always have a business plan. Make sure your business plan includes the following crucial information: where you plan to get the resources needed to run the poultry farming business, the intended market for the poultry farming business of poultry products, objectives to start your poultry farming business, budget for your poultry farming business, and all the resources needed to create a poultry farming business.

. Are there training programs for poultry farming in Kenya?

1. Kenya Agriculture and Livestock Research Organization (KALRO): KALRO frequently conducts training programs and provides resources for various agricultural activities, including poultry farming. They have research centers and extension services that provide valuable information and training to farmers.

2. Ministry of Agriculture, Livestock, Fisheries,, and Cooperatives: The Kenyan government, through the Ministry of Agriculture, often organizes and supports training programs for farmers, including those in the Kenyan poultry industry.

3. Non-Governmental Organizations (NGOs): Some NGOs, such as Heifer International and the World Poultry Foundation, operate in Kenya and provide training and support to small-scale poultry farmers.

4. Universities and Colleges: Agricultural institutions and universities in Kenya, such as Egerton University and Jomo Kenyatta University of Agriculture and Technology, may offer courses or workshops related to poultry farming.

5. Online Resources: Digital marketing, online resources, and courses for poultry farming are also available. Websites like online learning platforms, YouTube tutorials, and farming forums can provide valuable information and training materials.

What are the challenges of poultry farming in Kenya?

 Challenges in poultry farming, Poor feed quality is the most prominent problem poultry farmers face in production. Most flows are below average. Good-quality food should contain all the necessary nutrients. i.e. proteins, energy and vitamins

Starter poultry feed contains a high crude protein content of more than 18%, 14% for producers,, and 16% for laying hens and pigs for fattening. It must have the right balance of nutrients, such as calcium.

However, this is different. Most foods on the market contain crude protein below recommended levels. This is to reduce production costs, as protein supplements are often expensive. Canola, sunflower, cottonseed, and soybean meals are joint protein supplements. These can also be replaced with fishmeal omena, or ochong’a.

. What value-added poultry products are in demand in Kenya?

In addition, the demand for poultry meat and eggs is expected to continue to increase due to population growth and increased individual consumption. The Kenyan poultry market for meat is projected to grow regardless of region or income level, with slightly higher per capita growth in developing regions than in developed ones.

Poultry meat and eggs contribute to human nutrition by providing high-quality protein and a low-fat content with a desirable fatty acid profile.

How big is the poultry product market in Kenya?

Market opportunities: the global poultry market grew from USD 352.02 billion in 2022 to USD 378.84 billion in 2023, representing a compound annual growth rate (CAGR) of 7.6%. The fight between Russia and Ukraine has disrupted the chances of the global economic recovery from the pandemic, at least in the short term.

The battle between these two countries resulted in economic sanctions against several countries, increased demand,, and supply chain disruptions, causing goods and services inflation and affecting many markets worldwide. The poultry market is expected to reach $487.39 billion by 2027 at a CAGR of 6.5%.

How can I add value to Value-addedproducts in Kenya?

Value-added products, You can add value to chicken byproducts, such as legs and heads, by packaging and selling them as pet food. You can earn extra coins by drying chicken feathers. They are a good source of fiber and can be used to make cushions and pillows. Chicken manure is a good source of manure.

For market segmentation, you can use a farmer or two to purchase organic fertilizer for your chicken farm. You can dry chicken blood and earn money by selling it as fishmeal.

Offer your customers a wide choice. You can give them chicken parts, including gizzards, thighs, necks, thighs, wings,, and breasts. You can package them on the shelves as fresh or frozen cuts.

. Are there subsidies for poultry farming in Kenya?

Agricultural finance company

With financial planning, you already run something significant, such as a poultry farm with thousands of chickens, a poultry feed processing plant, or a poultry hatchery. In that case, you can explore Agricultural Finance Company’s financing options.

Fund for the development of youth enterprises

Financing options: many young Kenyans have used the Youth Enterprise Development Fund to access crucial funding for their agricultural projects. However, you may need to meet some mandatory conditions before accessing financing.

Commercial bank loan

Some commercial banks have special agricultural loan programs that may offer lower interest rates. A few years ago, Equity Bank Kenya Ltd. had such a package.

Participatory outsourcing

Contract farming; however, you need to start small and make progress before you can borrow large amounts on the platform. You can also use a mobile fundraising platform like M-Changa to raise funds for your poultry farming ventures.

. What are the best practices for poultry processing in Kenya?

Separate foods at different stages: Raw, cooked,, and packaged poultry meat must be stored separately at each poultry processing stage. Adhere to rigorous monitoring procedures: Ensure supervisors and team leaders continually monitor sanitation practices, employee safety protocols, and equipment maintenance. Provide adequate training: Team members must receive thorough training on all required sanitation practices.

Keep the workplace clean: Ensure all employees are informed or actively involved in cleaning practices while working.

Implement strict personal hygiene: Besides adhering to industrial hygiene, it is also essential to remind employees to practice good habits (such as proper hand washing) to maintain personal hygiene and poultry health management

. What are the rules for raising poultry in Kenya?

Permits and Licenses: Government support, depends on the size and scope of your poultry operation; you may need to obtain permits and licenses from local and state agencies.

Biosecurity: To prevent the spread of disease among chickens, poultry farms are often subject to biosecurity regulations.

Animal welfare: Poultry farms must comply with animal welfare regulations, which may specify minimum requirements for space, temperature controls, and access to food and water.

. Waste Management ,Poultry farms generate significant waste, and regulations may require specific waste disposal methods or manure management.

. Worker Safety: Poultry farms may be subject to worker safety regulations, including requirements for personal protective equipment, training, and emergency plans.

. Food safety: If you produce eggs or meat for human consumption, you must comply with food safety measures and regulations. This may include testing, labeling,, and transportation requirements.

. How can I access finance for my poultry business in Kenya?

For profitable poultry products, Bimas Kenya offers loans to the agricultural sector of finance to purchase farm inputs from farmers who produce seeds, chemicals, fertilizers,, and related agricultural activities. The agribusiness loan product allows farmers to buy a wide range of farming animals and invest in large-breed dairy cows, poultry, dairy goat farming, sheep, rabbits, beekeeping,, and fish farming, among others.

Value chain analysis, Loan products in this category include Dairy/Mifugo Loan, Chipukizi Loan, and Dhabiti Loan. We meet all your crop and livestock value chain needs by applying for loans from Bimas for the agricultural sector.

. What are the most profitable poultry products in Kenya?

Poultry farming is considered profitable for Kenyans due to the higher demand for poultry products such as eggs and chicken meat.

. Where can I find resources for poultry farming in Kenya?

Land: Sufficient land is essential for poultry farming as it provides enough space for the birds to move, exercise,, and feed. Poultry Housing: Poultry housing should be well-ventilated, spacious, and designed to give the birds shelter and protection from predators and adverse weather conditions.

. Nutrition: Nutritional enhancement, Poultry needs a balanced and nutritious diet to grow and produce eggs. Farmers must provide high-quality feed that meets the nutritional needs of birds.

. Water: Access to clean, fresh water is essential for poultry health and production. Farmers must ensure that animals always have a reliable water supply.

. Vaccines and Medicines: Poultry farmers should have access to poultry vaccines and medicines to prevent and treat diseases that may affect their birds.

Equipment: Poultry equipment farming requires various equipment such as feeders, drinkers, incubators, hatcheries,, and egg-handling tools.

Labor: Poultry farming requires significant labor, especially during the breeding and rearing stages. Farmers need access to skilled labour to manage their herds effectively.

What is the cost of setting up a poultry processing unit in Kenya?

The costs of starting a poultry business in Kenya depend on the size of the company and the type of poultry raised. On average, creating a small-scale poultry farm can cost from Ksh 50,000 to Ksh 200,000, while a medium- to large-scale poultry farm can cost between Ksh 500,000 and Ksh 5 million.

Are there export opportunities for Kenyan poultry products?

Export opportunities in Rwanda, South Sudan, Somalia, Uganda,, and Ethiopia are the main markets for Kenyan chicken products. Kenya has recently sought to increase live exports, having resumed direct exports to Oman after a 16-year hiatus.

In export logistics, the country has shipped 18,000 live animals through the port of Salalah, Oman. Kenya also seeks to secure Saudi Arabia and the United Arab Emirates as possible destinations for live animal exports after a high-profile delegation visited the country in April this year.

. How can I improve the quality of my poultry products?

Quality control, Improving the quality of poultry products involves several critical factors, from how you raise and manage your birds to how you process and store finished products. Here are some tips to help you improve the quality of your poultry products:

1. Select quality breeds: Start with good-quality poultry breeds known to produce meat or eggs, depending on your specific product.

2. Good nutrition: poultry nutrition ensures your birds receive a balanced diet with the proper nutrients. High-quality feed can lead to healthier, better-tasting poultry.

3. Clean water: Always provide fresh, clean water. Water quality is essential for animal health and meat quality.

4. Healthy Environment: Provide a clean, well-ventilated environment by reducing the risk of spreading disease and stress to birds.

5. Stress Management: Eco-friendly practices, minimizing overcrowding, excessive noise, and sudden environmental changes.

. What are the latest trends in poultry farming in Kenya?

Market trends, In 2021, Kenya’s poultry meat production was 89,450 metric tons. While Kenya’s poultry meat production has fluctuated significantly in recent years, it has tended to increase over the period 1972–2021, reaching 89,450 metric tons in 2021.

1. Improved breeding and genetics: Poultry farmers in Kenya have increasingly focused on using improved breeds and genetics to improve their birds’ productivity and disease resistance. This includes adopting hybrid-laying hens and broilers better suited to local conditions.

2. Organic and Free-Range Farming: There has been a growing demand for organic and free-range poultry products in Kenya, driven by consumer preference for healthier and more ethically produced foods. Some farmers have turned to organic or free-range production systems to meet this demand.

3. Biosecurity measures: due to the constant threat of bird flu and other diseases, biosecurity measures have become increasingly crucial in poultry farming in Kenya. Farmers have implemented rigorous biosecurity protocols to prevent outbreaks.

4. Sustainable practices: Sustainable practices and environmentally friendly methods are gaining ground in poultry farming in Kenya. This includes using renewable energy sources, recycling waste,, and designing ecologically friendly homes.

5. Technology Adoption: Poultry farmers have adopted technology in poultry for better business management. This included using mobile apps and software to monitor animal health, automating feeding systems, and managing on-farm entertainment.

How can I reduce the environmental impact of my poultry farm?

Environmental impact: all these effects can be reduced by improving feed efficiency by modifying birds through genetic selection or making the feed more digestible (for example, by using additives such as enzymes).

Although genetic selection can potentially reduce the resources needed for broiler production (including feed consumption), changing requirements for some feed ingredients, particularly protein sources, due to the changing needs of birds may reduce the benefits of this throttling strategy.

Food safety measures using alternative food ingredients, such as locally grown protein crops and agricultural byproducts, to replace soy grown in South America could also improve several environmental impact categories, as long as these nutritional strategies do not negatively impact bird performance.

What are the nutritional benefits of Kenyan poultry products?

Nutritional enhancement, Poultry products are rich in protein; chicken and eggs have an average protein value of 20% and 26%, respectively, which is an essential nutrient for the growth and development of the body.

Iron is an essential mineral for blood production in the body. It is estimated that about 70% of the iron in the body is found in the blood, called hemoglobin, while the iron in muscle cells is called myoglobin. Both contribute to oxygen transfer throughout the body and into muscle cells.

Your body can easily absorb iron when you eat poultry meat because it produces heme iron (a form of iron). Your body can absorb up to 30% of the heme iron you consume, compared to non-heme iron. It is found in vegetables, beans, fruits, etc., which are more difficult for the body to absorb.

Sustainable sourcing and poultry products are excellent sources of zinc (Zn) and provide up to 19% of the recommended daily amount of zinc, helping the body stay healthy or become healthier by strengthening the immune system. It has been reported that people with zinc deficiency are more susceptible to several types of pathogens than those with adequate amounts of zinc.

How can I market my value-added poultry products in Kenya?

Marketing your value-added poultry products in Kenya requires a strategic approach, considering the local market, competition, and consumer preferences. Here are the steps to help you effectively market your poultry products in Kenya:

1. Market research:

• Through research and development, understand the local poultry market in Kenya, including consumer preferences, trends, and prices.

• Identify your target group, such as restaurants, hotels, supermarkets, or individual consumers.

• Analyze your competitors to determine what sets your value-added products apart.

2. Product Development:

• Make sure your value-added poultry products are of high quality and meet local safety and hygiene standards.

• Consider diversifying your product range, including options such as marinated chicken, sausages, ready meals, or specialty cuts of meat.

3. Brand and packaging:

• Create attractive and memorable branding for your poultry products.

•  packaging solutions, Invest in visually appealing and functional packaging to keep your products fresh and safe.

4. Distribution:

• Establish a reliable distribution network to reach target markets effectively.

• Consider partnerships with local supermarkets, partner restaurants, or online delivery services.

• Consider setting up sales outlets or stalls in local markets.

5. Promotion and Marketing:

• Use various marketing distribution channels to promote your products, including social media, websites, and local advertising.

• Offer promotions, discounts, or loyalty programs to attract and retain customers.

• Attend food festivals, fairs, and farmers’ markets to showcase your products.

• Insert your products into their menus.

Are there poultry associations in Kenya?

The Kenya Poultry Farmers Association (KEPOFA) is an umbrella organization for all poultry farmers in Kenya. The organization’s role is to express the legitimate concerns and interests of all poultry farmers in the country. It is a non-political, non-profit organization founded in 2002 to serve the needs of all poultry farmers and officially registered in 2005.

What are the sustainable practices in poultry farming in Kenya?

Sustainable poultry farming practices in Kenya, as in many other countries, aim to minimize environmental impact, promote animal welfare, and ensure the long-term viability of the poultry industry. Here are some critical sustainable practices in poultry farming in Kenya:

  1. Improved breeding and genetics: Breeding and breeding poultry for disease resistance, faster growth, and better egg production can reduce the need for antibiotics and improve overall sustainability.
  2. Adequate Housing: Building well-designed chicken coops that provide sufficient ventilation, insulation, and space for birds promotes bird health and reduces stress. Furthermore, fair housing minimizes the risk of epidemics.
  3. Biosecurity measures, Implement rigorous biosecurity protocols to prevent the introduction and spread of diseases. This includes controlling access to farms, disinfecting equipment, and practicing good hygiene.
  4. Nutrition management: poultry nutrition; develop balanced, locally produced poultry feed by reducing the environmental impact of feed production and transportation. This can include incorporating alternative protein sources, such as insect or plant proteins.
  5. Waste Management, Properly manage poultry waste by composting or converting it into valuable resources such as fertilizer or biogas. This reduces environmental pollution and uses waste for valuable purposes.

What is the role of technology in poultry production in Kenya?

Improved breeds, adequate housing facilities, improved nutrition, and disease control measures were used as parameters for technology in poultry adoption. The results show that indigenous poultry experience, household size, access to extension, land ownership, and income significantly influenced technology adoption.

How can I find affordable poultry feed suppliers in Kenya?

For small-scale farmers, the company sells high-quality feed and raw materials at affordable prices and focuses on small farmers by selling agricultural raw materials in any quantity. Location: Factory Street, Nairobi.

Contacts: 0712 813 877, 0720 858 585.

The company is a recognized pioneer in the animal feed industry in Kenya and a leading manufacturer of a comprehensive range of animal feed premixes and additives in East Africa.

Location: Karen, Nairobi.

Contact person: 0736 463 248.

Chicken Basket is a one-stop shop for chicken feed, chicks, medicines, extension services, and a market for farmed birds and poultry products.

Location: Tom Mboya Estate, Kisumu.

Contacts: 0726 167 545, 0776 167 239.



What are the most common diseases in poultry farming in Kenya?

Bird cholera

Avian cholera is a chronic disease caused by Pasteurella multocida that can affect joints, wattles, infraphytes, sinuses, and other tissues. The most common symptoms include loss of appetite, diarrhoea with a greenish tinge, ruffled feathers, swollen purple wattle, swollen comb, swollen joints, lameness, discharge from the mouth, nose, and eyes, and sudden death.


Coccidiosis is a parasitic disease caused by coccidial protozoa that live in and damage a specific part of the chicken’s intestine. Problems begin when chickens consume a sporulated oocyst that is degraded by chemicals in the intestine, releasing an infectious sporocyst.

Bird flu

Bird flu prevention ,Avian influenza is a disease caused by orthomyxovirus type A. It is commonly encountered and spread by wild waterfowl that infect domestic poultry. Diarrhoea, runny nose, oedema of the comb and wattles, purplish discolouration, coughing and sneezing, swelling, ruffled feathers, and many others are symptoms of avian influenza.

Newcastle disease

Newcastle disease is an acute respiratory illness that can spread rapidly. The disease’s symptoms depend on the infection’s preference for the respiratory, digestive or nervous system.

 What are the export requirements for Kenyan poultry products?

Product certification, the African Growth & Opportunity Act (AGOA) Certificate of Origin is required for goods obtained, manufactured, produced or processed in Kenya and to be exported to a country regulated by the AGOA Trade Act. The certificate is issued by post. For more information on how to obtain your certificate, click the link.

 How can I diversify my poultry product range in Kenya?

Free-range poultry, diversified poultry includes ducks, turkeys, Japanese quail, guinea fowl, geese and pigeons. It may consist of all poultry production systems except commercial egg and broiler production.

 What are the pricing strategies for poultry products in Kenya?

Marketing strategies, once you know your feed costs, you can consider other costs, such as chicks, housing, equipment, processing, labour and handling. In general, you want to divide costs into fixed and variable categories. Fixed costs are items generally purchased once and can be depreciated over the item’s life.

Fixed costs in turkey production can include housing, rearing facilities, processing units equipment, hatchery equipment, feeders, and watering systems. Variable costs are repeat purchase items such as the cost of chicks (or chicks), bedding, feed, utilities, bags and labels, marketing, and labor.

 Are there government incentives for poultry farmers in Kenya?

These  government incentives and programs aimed to promote the growth of the poultry industry, increase food security, and increase farmers’ incomes. Some of the initiatives and incentives available at the time included:

  1. Youth and Women Empowerment Programs: The Kenyan government has designed several youth and women empowerment programs in the agricultural sector, including poultry farming. These programs often provided international training, access to credit, and other support forms to encourage poultry industry participation.
  2. Subsidized raw materials: Government support, the government has occasionally funded the cost of poultry inputs such as feed, vaccines and equipment to make them more accessible to farmers.
  3. Research and Extension Services: Government agencies such as the Kenya Agriculture and Livestock Research Organization (KALRO) have provided market research and extension services to poultry farmers to improve their practices and productivity.
  4. Disease Control and Vaccination: The government has implemented programs to control and disease management  thr gh vaccination campaigns and other measures.
  5. Access to markets: Market opportunities, efforts have been made to connect poultry farmers with local and international needs, ensuring they can sell their products at competitive prices.


 What are the best breeds for raising poultry in Kenya?

Choosing which poultry breeds to raise in Kenya depends on several factors that include your specific goals, location and ,market demand. However, some breeds are generally suitable for poultry farming in Kenya due to their adaptability and productivity. Here are some poultry breeds popular with Kenyan farmers:

  1. Kienyeji (native) chickens: Local market analysis, these local or indigenous chickens are well adapted to Kenya’s climate and are known for their disease resistance. They are usually raised for meat and eggs, and several varieties are in the Kienyeji category.
  2. Kenbro: Value chain analysis, the Kenbro is a popular dual-purpose breed in Kenya. They increase and can produce meat and eggs efficiently.
  3. Kuroiler: Kuroiler chickens are known for their rapid growth and excellent meat production. They are also good layers, making them profitable for meat and egg production.
  4. Rainbow Rooster: Shelf life improvement, like Kuroilers, Rainbow Roosters are known for their meat and egg-producing abilities. They are relatively hardy and can adapt to different conditions.
  5. Sasso: Sasso chickens are a slow-growing breed but are prized for the quality and flavour of their meat. They are often bred for free-range poultry or organic poultry farming.
  6. Broilers: Broiler breeds like Cobb and Ross are popular choices for meat production due to their fast growth and high meat yield. They require more intensive management than other breeds.


 How can I improve the biosecurity of my poultry farm?

Biosecurity measures, It must also be protected from solar radiation, strong wind and rain. Management of the internal environment: The stable must have good lighting, adequate ventilation systems and ,temperature and humidity recording and control. All of this provides a biosecure environment for the birds and staff.

Distance: Export regulation, according to the regulations of each country, there must be a minimum distance between hangars that reduces the movement of microorganisms present in the air, vectors and the personnel themselves. It also facilitates various procedures.

Materials: The stable must be built with materials that allow adequate washing, cleaning and disinfection and facilitate these agro-processing

What are the marketing channels for Kenyan poultry products?

DigitIn digitaleting, in the era of mobile technology, there are many platforms to market your products. Some Internet applications such as WhatsApp, Messenger, Facebook, Instagram, Twitter, and TikTok can be used to send texts, messages, digital photos and videos to promote your business. 

Marketing campaigns, the only obstacle to prosperous poultry farming is relying on intermediaries or mediators to market and sell your products. Don’t be a broker in this industry. Grow your birds professionally without using growth promoters, additives, antimicrobials or other unethical products that mask quality. Try to reach your customers directly, who can verify the quality of your products and vouch for you in the market.

How can I create value-added products from poultry byproducts?

Value-added products ,ou can add value to chicken byproducts, such as legs and heads, by packaging and selling them as pet food. You can earn extra coins by drying chicken feathers. They are a good source of fibre and can be used to make cushions and pillows. Chicken manure is a good source of manure. You can use a farmer or two to purchase organic fertilizer for your chicken farm. You can dry chicken blood and earn money by selling it as fishmeal.


Are there opportunities for organic poultry farming in Kenya?

Organic poultry farming, opportunities for local poultry production include increased demand for white meat and emerging urban niche markets for high-quality organic poultry products. Significant efforts are needed to overcome constraints and stimulate production through awareness and capacity building at all levels.

Interventions needed at the producer level include improved nutritional enhancement through locally available nutritional supplements, on-farm feed formulation, breed selection, improved housing, improved healthcare and biosecurity measures.

What are the challenges of marketing poultry in Kenya?

Bad marketing strategies

High prices for poultry feed/other agricultural products and vaccines

Market Competition from other protein sources and competition between farmers/countries

The need for intensive care

Diseases/ parasites/ new cattle/ avian smallpox/ avian typhus/ again leukosis/ coccidiosis/ fleas/ worms

Insufficient initial capital

Insufficient awareness of the content of the contaminant

 How is food production organized for pollutants in Kenya?

Food safety standards, you can also obtain financing that is different from yours. Get the necessary license and license: In Kenya, you must have a business license and a license to run a business. You must also register with the Kenya Bureau of Standards to sell your owner’s feed to the trading company. 

Location: Food safety measures, location for your food that is easily accessible to your market and provides access to power, electricity, and transportation.

Buy Equipment: You need to buy equipment to grind and mix the ingredients for your meal. This could include a meat grinder, a container for various foods and ,storage.

Source Ingredients:  Local ingredients, determine what ingredients you need for your diet and source them from reputable suppliers. You may need to purchase grains such as corn and soy and additives such as vitamins and minerals.

What are the export markets for Kenyan poultry eggs?

Market segmentation, regarding value, Tanzania, Malawi and Somalia were the world’s largest markets for chicken eggs exported from Kenya, with a combined share of 53% of total exports.

 How can I improve the packaging of my poultry products?

Packaging solutions,  Modified Atmosphere Packaging (MAP), which replaces the air in the package with a protective gas mixture, can reduce microbacterial risks and significantly extend the shelf life of poultry.

Sustainable packaging, hermetically sealed packaging with MAP provides optimal product safety and can be enhanced with various features for added convenience and appearance, such as SEALPAC’s EasyPeelPoint and InsideCut systems. Printable overlaminate offers excellent branding options, making your poultry products real showpieces on supermarket shelves.

 What are the storage and transportation requirements for poultry products?

Storage and transportation, Vehicles, fittings and connections for transporting meat, poultry and eggs must be kept clean and free from dirt, debris and other substances or odours which could contaminate the product. If necessary, they should be disinfected. Cleaning and disinfection procedures must be recorded in writing.

How can I minimize poultry waste on my farm?

Waste management Adjust augers and chains to reduce food spillage. Ensure all power supplies are adjusted in height, and any holes or imperfect connections are repaired to prevent spills. Check timers to ensure all chickens are delivered completely without overfilling feeders or spilling on the outside edge.

Livestock management, make sure there is no sudden increase in feed consumption in your herd. Sudden increases may indicate a failure, leading to leaks. Maintain records to compare actual consumption to the breed standard. Irregularities and deviations from standards must be investigated.

 ​​​​​​​​What are the food safety standards for poultry processing?

Separate foods at different stages: Food safety standards, Raw, cooked and packaged poultry meat must be stored separately at each processing stage. Adhere to rigorous monitoring procedures: Ensure supervisors and team leaders continually monitor sanitation practices, employee safety protocols, and equipment maintenance. 

Provide adequate training: Team members must receive thorough training on all required sanitation practices.

Keep the workplace clean – Ensure all employees are informed of or actively participate in cleaning practices.

Implement strict personal hygienePoultry health management, besides adhering to industrial hygiene, it is also essential to remind employees to practice good habits (such as proper hand washing) to maintain personal hygiene.

What are the marketing strategies for poultry eggs in Kenya?

Market entry strategies, Producer Intermediary/Intermediary Wholesaler Retailer Consumer “Small or large shops, retail outlets, canteens, hotels, restaurants, refrigerated display cases and fast food outlets are also involved as different marketing channels. “Established in 1982, the NECC has approximately 25,000 member poultry farmers and implements various programs such as market intervention, price support operations, egg promotion campaigns, consumer education, market studies, rural market development and linkage with the government on critical sector issues.

Report egg prices. Similarly, BROMARK and BCC are also involved in the pricing and marketing of broilers in our country. “Quality assurance is essential in marketing channels. AGMARK is involved in evaluating and maintaining the quality of egg and meat products.

What are consumer preferences for poultry products in Kenya?

Consumer preferences appreciate indigenous chicken (IC) for its nutritional value and health benefits. Indigenous chickens, an indicator of consumer preferences, dominate the Kenyan chicken market

Research and development, this is despite recent improvements by research institutes due to the development of Improved Native Chicken (IIC), which has higher productivity levels. Assessing consumer preferences provides essential information about the acceptability of a product to consumers. Therefore, this study’s main objective was to analyze the characteristics of consumer preferences for indigenous chickens in Makueni and Nairobi counties. 

​​​​​​​​What are the best practices for labelling poultry products?

Labeling trends Products labelled as wing parts or sections must have an attached second and third segment or a separate second wing segment. The part of the wing attached to the carcass (thigh) is considered the first part, and the wing tip is the third part.

 What are the export options for Kenyan poultry meat?

Market expansion Rwanda, South Sudan, Somalia, Uganda and Ethiopia are the main markets for Kenyan chicken products. Kenya has recently sought to increase live exports, having resumed direct exports to Oman after a 16-year hiatus.

Poultry industry growth, the country has shipped 18,000 live animals through the port of Salalah, Oman. Kenya also seeks to secure Saudi Arabia and the United Arab Emirates as possible destinations for live animal exports after a high-profile delegation visited the country in April this year.

What are the trends in the packaging of poultry products in Kenya?

Innovations in sustainable  packaging, such as vacuum packaging (VSP) on cardboard and 100% recyclable polyethene, polypropylene and PET trays, are gaining momentum due to their environmentally friendly properties. Thermoformed saddlebags feature breathable top and bottom strips made from thick roll film.

Packaging solutions, to form an airtight, vacuum and ,watertight seal for optimal product preservation. This process eliminates the need for a plastic or cardboard tray, reducing the mass sent to landfill by half compared to traditional poultry packaging with styrofoam wrap and tray and other formats.

How can I promote my poultry brand in Kenya?

Branding strategies, your social media account is the perfect place to promote your business and raise awareness of your products. I have a lady I follow on Instagram who regularly posts photos of fresh, well-packaged produce from her poultry farm on her page.

 She has many followers, and people keep asking her where to find her products in the South, even if she lives in the North. I’m sure many people from the North also visit it.

Market research data,if you want to sell your products faster, you need to have a strong Internet presence so that people can order products online and even those who don’t order online can recognize and buy your products when they see them in stores. . .

 What are the export regulations for Kenyan poultry products?

 Export regulations, Market requirements. (b) ensure that all poultry and poultry products offered for export comply with established international and national standards for labelling and packaging. (2) All products must be offered for sale in markets designated by provincial governments where they exist.

How can I differentiate my poultry products on the market?

Advertising regulations,  and productifferentiation,   meanore than simply advertising a new flavour profile and can mean something different to everyone. Differentiation should include price, animal size, feed ingredients, geographic location, production and processing methods, breeder stories, audibility, and certification

In his closing remarks, Sands noted: “Branding works, product branding can increase margins, and it may be that the poultry industry is at a point in its evolution where branding will become increasingly important. »

 What are the challenges of poultry transportation in Kenya?

Distribution network, the main characteristics and considerations of transport stress, thus verified by the term, can cope with the problems of the body, balance, weight performance, energy depletion and fatigue.

Distribution challenges, other problems include stress-induced myopathy, vascular pathology, such as ecchymotic or punctate haemorrhages, blood gas and acid-base balance disorders, changes in electrolyte balance and distribution, tissue dysfunction and pathology, which can affect well-being and product quality in slaughter animals, and finally, bird injuries due to stress-induced behaviour during transport and capture methods, which may make birds more sensitive to three aspects of transport stress.

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